Unity Bank customers have redeemed over N4 million in cash rewards in the bank’s ongoing promo in form of cash tokens.
No fewer than 40 customers who adopted and transacted on the bank’s digital banking platforms have been gifted, including the UniFi mobile banking application, the *7799# USSD platform or by activating the Unity Bank Verve card to transact on e-payment terminals across Nigeria.
“Beginning from onboarding our customer lifecycle journey, the Unity Bank cash token commenced as a loyalty and reward scheme to reinforce the benefits of our e-banking platforms”, the bank said.
It said that “for a chance to be among the winners, a customer needs to earn cash tokens, which can then be redeemed to qualify for the monthly cash token rewards draw. Consequently, winners emerge from the draws to claim their cash prizes.”
Recall that the retail lender unveiled the ongoing promo in December 2023 in partnership with Cashtoken Rewards Africa, with a promise to empower customers, thereby improving customer satisfaction.
It added that looking back, the partnership with Cashtoken Rewards has provided an opportunity for the bank to migrate customers, both old and new to a platform that will continually create exciting rewards and appreciation for their patronage.
Unity Bank’s Head of e-Business, Eghomware Iyamu, commenting on the Cashtoken Rewards loyalty programme, stated that “we are excited to see our customers win over N4 million in cash rewards through our partnership with Cashtoken. This initiative demonstrates our commitment to recognizing and rewarding the loyalty of our customers”. “By leveraging our digital banking platforms, including the Unifi mobile banking application and the *7799# USSD platform, we are not only enhancing customer experience but also providing life-changing opportunities.
“The Cashtoken Rewards programme is a testament to our dedication to improving customer satisfaction and creating meaningful rewards along our customer lifecycle journey. We look forward to seeing more of our customers benefit from this exciting program as we continue to innovate and deliver exceptional value to them.”
“Unity Bank has robust electronic banking products, including mobile and digital banking channels, such as ATMs, PoS and sundry digital payment channels which support retail product transactions across the country.
New-to-bank customers are invited to open a Unity Bank account, onboard onto the digital platforms and begin transacting on the various platforms to earn cash token rewards and cash prizes, while existing customers are encouraged to onboard and transact to win even more rewards and cash prizes.
