Konga, Nigeria’s leading e-commerce platform said it is set to cushion the effect of Nigeria’s tough economy on parents with a back-to-school campaign.
Konga described it as “a soft landing to herald the resumption of another academic year across the country. It is an authentic sales campaign aimed at ameliorating the financial stress thrown up by high inflation to meet the diverse needs of the educational sector.
The campaign, set to launch on Monday, August 19, according to Konga, promises to be “a game-changer for the education community from the youngest learners to tertiary-level students.
“The company has curated an extensive range of genuine products across multiple segments, as it is its hallmark, ensuring everyone can find what they need to prepare for the new academic session.
“To this end, Konga will be offering an extensive array of educational materials ranging from backpacks, laptop bags, notebooks, electronic devices, lunch packs and stationeries, among others, to students of all ages to prepare them for an excellent academic year.
“Parents of infants are also expected to be part of this exclusive offer, as Konga has in stock for them items such as diapers, wipes, mats and toys, among others to help ensure that even the littlest learners are comfortable and engaged as they begin their educational journey.
“Konga’s back-to-school celebration also has teachers and school administrators covered. The sale will include supplies such as, classroom furniture, and decorations to make classrooms feel cozy while practical items as notebook covers, class records, and lesson books will also be available, helping educators stay organized throughout the academic year.
“At a time when safety and security are of concern, Konga is also offering smart security and surveillance gadgets suitable for school environments. These cutting-edge devices will provide peace of mind for both parents and school officials.
Recognizing the need for personal hygiene and care, particularly in communal settings like schools, beauty and health items and toiletries are also part of the sales chart. This category will help students and teachers maintain good health practices throughout the session.
“The back-to-school sales transcend traditional school supplies.
Konga will as well be offering a wide range of products across other categories, including groceries, computing, fashion, mobile phones and accessories, and electronics. This diverse selection ensures that families meet multiple needs in one convenient shopping experience.
“The outstanding mark of Konga’s back-to-school campaign is the promise of best-in-market prices across all product categories which is hinged on the company’s strategic partnerships with original equipment manufacturers like Samsung, HP, Starlink, LG, iTec, Apple, Unilever, L’Oreal and Hisense.
While the details of the sale are yet to be revealed, insiders suggest that Konga may be planning special deals and promotions for the upcoming campaign.
Shoppers were therefore, advised to keep an eye on Konga’s website and social media channels for updates, exclusive offers and deals throughout the event.
The timing of Konga’s back-to-school sale was said to be strategic, giving families and educators ample time to prepare for the new academic year without the last-minute rush. By offering such a comprehensive range of products, Konga is positioning itself as the destination for all back-to-school needs, potentially saving customers time and effort in their preparations.
