Mission Statement: To practice journalism in the classical newspaper tradition that best represents the interests of, and generates benefits for, all stakeholders.
Vision: To be a commercially viable entity and ultimately, a market leader in the increasingly competitive media industry.
Editorial Thrust: The Policy thrust is to cover, report, and sell Delta State, first to Deltans and then to Nigeria. Thereafter, to the world. Thus making Delta the centerpiece of our editorial and marketing policy.
Core Values: Our vision depicts our corporate roadmap and philosophy, while our values tell who we are. Our core values are integrity, Professionalism, Excellence, Creativity, Innovation, Partnership, Resourcefulness, Timeliness, and Learning.