BY RITA OYIBOKA
IN “The Man Died: Prison Notes”, Nobel Laurette, Wole Soyinka delivered a timeless truth: “We must choose between a life of dignity and a life of ease.”
This philosophy echoes profoundly in the life of Dr. Newton Jibunoh, The Desert Warrior, a globally renowned advocate for sustainability of the environment as well as cultural preservation, who proudly carries the title of Father of Art, among others.
As he stepped into his 87th year on New Year’s Day 2025, Jibunoh’s journey continues to inspire all.
They say anyone can father a child, but it takes a real man to embrace the true essence of fatherhood. Chief Newton Jibunoh has donned this mantle in remarkable ways, nurturing ideas that not only save the environment but also enrich our cultural landscape. He has proudly earned the title of Nna Omu (Father of the Omu), symbolizing his dedication to nurturing both the land and its people.
On January 1, 2025, he was honored yet again, this time with the prestigious title of Nna-Obodo (Father of the Land) of Akwukwu-Igbo in a ceremony that heralded a new dawn for the Kingdom. This latest accolade further cements his legacy, demonstrating his commitment to serving his community , his people and humanity.
A Life Dedicated to Service
Embodying these titles is far more complex than simply donning a garment; it’s about living out Soyinka’s clarion call to prioritise dignity over ease, vision and principles over shifty compromises.
True greatness isn’t found in the plush embrace of comfort; rather, it’s in the audacious choices we make that uplift and empower those around us. This spirit of courage and commitment is exemplified in the life of Chief Newton Jibunoh, whose journey reads like a scripture of spirit.
Rather than seeking comfort, he boldly embraced challenges that many deemed impossible, proving that true greatness is forged in the fires of adversity.With an indomitable spirit, he undertook a daunting mission: to traverse the treacherous Sahara Desert multiple times to combat the dire threat of desertification and of late, to stand for the unity of his community.
Alarmed by the encroachment of the desert into fertile lands, threatening communities and their livelihoods, he embarked on this perilous journey not once but three times. Each expedition was a clarion call, drawing international attention to the urgent issue of desertification and its devastating impacts on African communities.
Jibunoh’s tenacity and resolve led to the founding of the non-profit organization Fight Against Desert Encroachment (FADE) in 2000. This initiative aims to address Africa’s pressing environmental challenges by creating platforms for assessment and the development of practical solutions. Recognized by global entities such as the United Nations Convention to Combat Desertification (UNCCD) and the UN Environment Programme (UNEP), FADE has made significant strides in environmental advocacy.
To date, the organization has successfully facilitated the planting of over 10,000 trees worldwide, contributing to the restoration of degraded landscapes and promoting sustainable environmental practices.
Cultivating Cultural Heritage
In addition to his environmental endeavors, Chief Jibunoh has been a champion of cultural revivalism and promotion of traditions. His deep appreciation for nature and culture culminated in the establishment of the Nelson Mandela Garden and Resort in Asaba. This serene sanctuary, dedicated to the memory of his late friend and global icon Nelson Mandela, serves as a hub for peace-building efforts and cultural activities, allowing him to stay closely connected to the Anioma community and its rich heritage.
Jibunoh’s commitment to preserving the Anioma lands is a story of courage and sacrifice. For him, protecting this unique cultural and environmental heritage is not just a passion; it’s a calling that has often put him in harm’s way. His sermons on conservationism resonates beyond his birthplace, Akwukwuigbo to communities across the Anioma nation.
As a staunch environmental advocate, Jibunoh has long recognized the importance of safeguarding the natural resources and cultural identity of the Anioma people. His work has involved advocating against harmful practices such as land grabbing that threaten the ecosystem and the livelihoods of local communities.
His determination to stand up against these forces, often alone, has drawn both admiration and threats. On several occasions, his life has been endangered as he fought for justice and environmental protection, revealing the extent of his dedication to the cause.
Investing in the environment is investing in the future but Jibunoh has taken it a step further. Recognizing the pressing need for vocational training in his community, Jibunoh established the Didi Skill Acquisition Center to address the high levels of unemployment and underemployment among young people. The center offers a diverse range of programs, including weaving of Akwaocha, and soap making among others, all designed to provide participants with practical knowledge that can lead to sustainable livelihoods.
Jibunoh’s contributions to culture extend beyond his environmental work. He is often hailed as the “Father of Art” in Nigeria for his pivotal role in promoting artistic expression. In 1983, he founded the Didi Museum in Lagos, the first private museum in Nigeria. This cultural institution has since become a vital platform for showcasing the works of local artists, nurturing talent, and celebrating African heritage through various exhibitions and cultural programs.
In his literary pursuits, Jibunoh has authored several influential works that further his advocacy for environmental consciousness and cultural appreciation. His books, including How Little We Are: A Collection of Thoughts, Hunger for Power, and Me, My Desert and I: A Journey, A Mission, A Life, reflect his deep reflections on life, leadership, and the environment. Notably, Hunger for Power features a foreword by acclaimed Nigerian author Chimamanda Ngozi Adichie, while How Little We Are includes a foreword by Wole Soyinka. These literary contributions not only enrich the cultural landscape of Nigeria but also inspire others to pursue their passions with integrity and purpose.
A Celebrated Journey
On January 1, 2025, the renowned environmentalist and cultural advocate was ceremonially conferred with the title of Nna-Obodo (Father of the Kingdom) of Akwukwu- Igbo Kingdom. This prestigious recognition comes on the heels of his earlier coronation as the Nnaomu of Anioma. The ceremony, a vibrant celebration of culture, took place at his ancestral home of Akwukwu-Igbo where the community gathered to honor a man who has dedicated his entire life to serving others and protecting the environment.
The festivities were a tribute to the deep respect and admiration the Akwukwu-Igbo community holds for Chief Jibunoh. Cultural performances, including a powerful poem recited by Melvis Ugo and traditional dances by the Otu Nwatanwelinkea, added aneffervescent flair to the occasion. The pinnacle of the ceremony was the moment Chief Jibunoh was ushered to the decorated Nna-Obodo chair amid the rhythmic sounds of Egwu Ndi Nkpalor, marking his formal induction into this esteemed role.
In his inaugural address as Nna-Obodo, Jibunoh expressed gratitude for the honor and confidence bestowed upon him by the revered Obi Dr. David Azuka and the community. “I will not disappoint this honour bestowed on me,” he affirmed, pledging to be a servant leader committed to the pursuit of peace and unity within the kingdom. “This is a journey of seeking peace, and I cannot take it for granted. It’s a rare privilege that must not be undermined,” he added, emphasizing the importance of collective effort in achieving community goals.
Overcoming Adversity
Despite his numerous achievements and global recognition, Chief Jibunoh remains grounded. Reflecting on his upbringing, he candidly acknowledged his lack of a father figure, saying, “Irrespective of all that I have achieved in life, places I have been and awards received all over the world, I remain that man who knew nothing about fathering.” This humility adds depth to his character, highlighting the gravity of the responsibility he now shoulders as a leader. He expressed his commitment to fostering a sense of community and belonging among his people, asserting, “I must say I am grateful for this honour, and I will not give you reasons to doubt my capacity.”
The ceremony attracted dignitaries from various walks of life, including representatives from the Asagba of Asaba, members of Civil Society Organizations, and well-wishers from across the region. This gathering was a witness to the profound impact Chief Jibunoh has had not only in Akwukwu-Igbo but also in the broader Nigerian society and beyond. His legacy as an adventurist and environmentalist resonates deeply, serving as an inspiration for future generations to take up the mantle of stewardship for the environment and cultural heritage.
Lasting Legacy
As Chief Jibunoh embarks on this new chapter as Nna-Obodo, his vision for the future remains clear. He seeks to unite the people of Akwukwu-Igbo, fostering a spirit of collaboration and shared purpose. His commitment to peace-building aligns with his environmental initiatives, as he understands the interconnectedness of community well-being and ecological health. By empowering local communities to engage in sustainable practices and cultural preservation, Jibunoh hopes to create a legacy that transcends his lifetime.
From his courageous crossings of the Sahara to his commitment to environmental preservation and cultural enrichment, Jibunoh exemplifies the spirit of dignity that Wole Soyinka eloquently championed. His recent conferment as Nna-Obodo of Akwukwu- Igbo Kingdom serves as a fitting recognition of his tireless efforts to uplift his community and safeguard the environment.
Chief Jibunoh’s legacy is a powerful reminder of the importance of choosing dignity over ease. In a world where comfort often takes precedence, his life stands as a demonstrationof the transformative power of commitment and action.
As he embarks on this new chapter in his journey, we are reminded that true leadership is not defined by accolades but by the lasting impact one has on their community and the world. Dr. Newton Jibunoh will continue to inspire generations to come, encouraging us all to embrace our roles as stewards of the environment and champions of cultural heritage.
